Flock Delivers Keynote to National Flock Delivers Keynote to National Equipment Finance Association Equipment Finance Association  


ATLANTA - Michael Flock, Chairman & CEO of FLOCK Specialty Finance, delivered the keynote address to the funding conference of the National Equipment Finance Association (NEFA), a national industry association serving small to mid-size independent equipment finance companies, lessors and brokers.  With roots going back almost thirty years, through its two predecessor organizations, UAEL and EAEL,  today's NEFA offers enhanced educational programs, premium networking opportunities and greater geographic and industry segment diversity.


Flock began his remarks by stating that "The only thing that is certain in life and business is uncertainty. Plan for it.  Embrace it. Whether things are up or down, one has to move forward, make adjustments, and along the way take the road less traveled."  He provided market data that demonstrated the history of uncertainty for middle market companies and offered guidance for such organizations currently facing the realities of today's market conditions.  Flock's actionable insights for surviving and thriving through unpredictable times come from his diverse and challenging experiences in both personal and business settings.


To plan for and embrace uncertainty, owners and CEO's must look at their capital structures, their equity and debt, carefully.  The capital structure is the scaffolding of a business, and is just as important as the cost of capital.  How the capital is structured determines whether one maintains the status quo or is able to be nimble and opportunistic.  Sometimes the status quo is riskier.


Gerry Egan, Director of NEFA, commented: "Michael's ability to integrate economic market data with his personal and business stories provided real takeaways for the attendees.  His approach and delivery style also made it very entertaining.  He was a hit with our group."




About FLOCK Specialty Finance 

FLOCK is dedicated to alternative investing in a variety of specialty finance segments. The focus is on businesses that have been under-served by traditional financial services. FLOCK has the knowledge to mitigate the risks associated with the under-served markets and asset classes.  Knowing how to mitigate the risk enables funding when traditional banks have demonstrated an unwillingness to extend credit.  FLOCK believes funding is "More Than a Transaction".  Founded in 2007, the company is headquartered in Atlanta, GA.  For more information, see our website at www.flockfinance.com