Credit Union of America introduces buy now, pay later for members

Credit Union of America (CUA), a member-owned financial cooperative serving more than 100,000 members, has added a new Buy Now, Pay Later (BNPL) solution to its suite of digital banking products. The launch supports the credit union’s mission to serve members with meaningful tools that promote long-term financial wellness.

CUA has partnered with equipifi, the leading BNPL platform for credit unions and banks, to power the new service. Members can use the feature directly within CUA’s digital banking platform to split purchases into manageable, pre-qualified installment plans using their existing checking accounts and debit cards.

“At Credit Union of America, we are committed to making a difference in the lives of our members and the communities we serve,” said Dan Umscheid, VP Payment Solutions & Strategy at CUA. “Our BNPL solution is another step in helping people tap into the tools they need to make confident, informed financial decisions without turning to a high-interest alternative.”

The BNPL solution offers two ways to pay. The Plan Your Purchase feature lets members access funds before shopping, and the Split Your Payment option allows them to convert eligible debit card transactions into installment plans after the purchase.

By offering this service directly through its digital banking platform, CUA maintains full control over the experience, ensuring that the service is secure and easy for members to take advantage of.

“Credit unions like Credit Union of America are redefining how financial services can uplift communities,” said Bryce Deeney, co-founder and CEO of equipifi. “CUA’s BNPL launch demonstrates how this tool, when delivered responsibly, can deepen member trust and support long-term financial wellness.”

The addition of BNPL reflects CUA’s commitment to providing thoughtful, member-first solutions that offer greater control over how purchases are planned and managed.