Equifax names David Smith president of U.S. unit

Equifax has appointed David Smith as President of its U.S. Information Solutions (USIS) business, effective March 2, 2026.

Key details

• Role: Smith will lead the USIS unit and is expected to drive its post–cloud transformation strategy, with a focus on using EFX.AI and proprietary data to expand decision‑intelligence and credit decisioning solutions for lenders and other clients.

• Background: He joins from Truist Financial, where he headed Consumer Lending, overseeing a roughly 4 billion dollar business across real estate, unsecured personal loans, indirect auto, and consumer capital markets.

• Experience: Smith brings more than 25 years in lending and credit across mortgage, unsecured, auto, and capital markets, including prior leadership roles at KWx and 13 years at Citi culminating as CEO and President of CitiMortgage.

• Stated focus: Equifax CEO Mark Begor highlighted Smith’s end‑user lender perspective, product and AI implementation experience, and customer‑experience focus as central to the next phase of USIS growth.

Anything in particular you want to dig into—e.g., implications for EFX’s regulatory posture versus product roadmap, or read‑through to competitive positioning against Experian/TransUnion?