Fifth Third Bank opens first California branch in Fresno, with 84 more planned

Fifth Third Bank has just opened its first full-service retail branch in California in northeast Fresno, at 7160 N. First St., as the lead move in a planned buildout of 85 branches statewide (the Fresno site plus 84 additional locations).

Key details

• The Fresno office is the bank’s first retail branch in California; until now its presence in the state was via commercial banking offices (e.g., Orange County, Los Angeles, Inland Empire, San Francisco, San Diego, and Bakersfield).

• The new branch occupies a former Chase Bank location, roughly 4,950 square feet, and is positioned as an “integrated” model combining walk‑in banker service with digital channels like its mobile app and Momentum Banking platform.

• This opening marks the first visible step in a broader strategy: later in 2026, Fifth Third plans to rebrand the California branches it acquired via its February merger with Comerica Inc. into Fifth Third locations, and the Fresno branch is the first to carry the Fifth Third brand in the state.

• The 85-branch plan is underpinned by the bank’s use of proprietary geospatial and anonymized mobility data to select locations, a methodology it has also used to pre-identify 200 Southeast U.S. locations through 2028.

• Fifth Third, founded in 1858 and now with nearly 300 billion dollars in assets and more than 1,100 branches nationally, is using Fresno as the launchpad for its California retail expansion, particularly across the Central Valley.