Idaho Central Credit Union Campaign Makes Miracles Happen

Boise, Idaho-based indie agency Drake Cooper, has created a quirky new campaign for ICCU (Idaho Central Credit Union) that breaks on regional networks during the Super Bowl LX broadcast. Multiple spots, directed by award-winning commercial comedy director Pete Marquis and produced by Good Behavior, riff off the brand’s official primary green color in fanciful scenarios.

An office worker’s cubicle grows a greenhouse of potted plants. A driver consistently hits green traffic lights at every intersection. A baseball fan wearing green and sitting in the green seats catches every foul ball in a game. A gym rat in a green tank top casually lifts a ‘bizzillion pounds’ while working out. All of these tongue-in-cheek miracles were made possible by opening new ICCU accounts, which provide ‘Everything you need for your banking and everything you love about a credit union.’

In addition to highlighting the ‘greener’ benefits of opening an ICCU account, the campaign also underscores ICCU’s technological solutions, specifically a mobile app that works the way customers want it to, backed by real people who actually want to help. “And when those two things come together, something shifts. Life just feels… greener. ICCU members notice it. They talk about it. It’s that ‘good life’ feeling when everything seems to go your way. You’ll wonder why you didn’t switch sooner.”

“Drake Cooper truly understood what we wanted to express about life at ICCU – that moment when great technology and genuine human care meet, and everything just feels easier,” said Samantha Novosel, marketing drand director, ICCU. “Pete and Good Behavior brought that feeling to the screen in such a joyful, unexpected way. We’re here to make our members’ lives better, brighter, and yes, greener. That’s why Life’s Greener Here isn’t just a line for us – it’s the experience we work to create every day.”

“At ICCU, the tech of a bank meets the soul of a credit union so seamlessly that you’ll feel like everything in your life is just… better,” said Kelsie Clegg, creative director, Drake Cooper. “Maybe even unexplainably so. We loved bringing these kooky characters to life with a little bit of that green unexplainable magic.”

The new campaign includes four :30 spots titled ‘Cubicle Envy,’ ‘Green Lights,’ ‘Foul Ball,’ and ‘Max Out.’ One of the spots breaks during the NBC regional network broadcast of Super Bowl XL on February 8th, 2026. The remaining spots in the campaign will roll out throughout the year.