Michigan State credit union group acquires fintech Tandem

Michigan State University’s credit union, through its affiliate Reseda Group, has acquired Tandem, a couples-focused fintech app designed to facilitate shared finances and expense management for couples and families. This acquisition strengthens the credit union’s digital banking strategy, aiming to create a comprehensive family banking ecosystem that supports individual, joint, and dependent accounts for children and aging parents.​

Key Details of the Acquisition

• Tandem was purchased by Reseda Group, a credit union service organization owned by MSU Federal Credit Union, based in East Lansing, Michigan.​

• Tandem provides digital tools that allow couples—and other groups sharing expenses—to split costs, track spending, and coordinate financial activities.​

• Reseda Group was an early investor in Tandem; the acquisition brings Tandem’s app and user base directly under the credit union’s umbrella, expanding its portfolio of digital financial solutions.​

• Tandem currently operates using a subscription model with approximately 100,000 registered users, serving Gen Z and Millennial couples primarily, but also expanding to families and co-parents.​

• Following the acquisition, Tandem’s co-founders have joined Reseda Group as vice presidents to further develop and integrate the app’s family finance products.​

Impact and Industry Context

• The move is part of the credit union’s broader strategy to modernize services to attract younger generations and provide collaborative, transparent, and family-focused digital banking experiences.​

• The integration aims to streamline digital interfaces, offer enhanced checking and savings products, and create more efficient loan and mortgage services using AI-powered assessments.​

• The acquisition reflects a wider trend of traditional credit unions and banks adopting fintech innovation to remain competitive and improve customer experience.​

Future Plans

• Tandem plans to relaunch some of its financial products, such as high-yield savings accounts, in partnership with MSUFCU’s banking infrastructure, following the winding down of a prior relationship with Third Coast Bank due to banking-as-a-service volatility.​

• The acquisition positions the credit union to better serve couples, families, and other groups needing shared financial management, and is likely to influence further digital innovation throughout the credit union sector.​

This represents an important step in the evolution of family and group banking as credit unions adapt fintech capabilities to serve diverse member needs.