Wix.com and PayPal have expanded their strategic partnership, delivering a more integrated and unified payments experience for merchants in the U.S.
This development sees PayPal embedded directly into the Wix Payments platform, enabling merchants to manage their payment activity from a single, streamlined dashboard. The collaboration aims to simplify backend operations and ultimately boost checkout conversion rates.
Through this deeper integration, merchants using Wix Payments can now connect their PayPal Business accounts and manage all PayPal transactions alongside their existing payment activity within the Wix dashboard. This consolidation includes reporting, chargebacks, and payouts, helping businesses improve efficiency and reduce administrative burdens. The integration also unlocks access to PayPal’s wider payment suite, including PayPal Pay Later (BNPL) and Venmo, offering customers more choice and convenience at checkout.
A key operational benefit for merchants is that funds from PayPal wallet purchases are now deposited directly into their Wix Payments accounts. This improves cash flow visibility and simplifies reconciliation, giving merchants better control over their finances. As part of the integration, PayPal will also act as a Payment Service Provider (PSP), enabling card processing directly within Wix Payments.
In a joint statement, Wix Payments co-heads Amit Sagiv and Volodymyr Tsukur said, “We’re always looking for ways to create more seamless experiences for our users and provide them with the best way to accept payments and manage funds online, in person, and on the go.
“By bringing PayPal under the Wix Payments umbrella, we gain significantly more control over the user experience and how PayPal’s products are delivered to our merchants. This deeper integration allows us to improve conversion, offer more value, and drive stronger profitability, while giving our users a faster, more unified checkout flow.”
PayPal executive vice president and general manager of small business & financial services Michelle Gill said, “At PayPal, we share Wix’s commitment to helping businesses grow by giving them faster, more flexible access to the capital they need.
“By embedding PayPal’s most popular payment methods—like PayPal Wallet and PayPal Pay Later—directly into the Wix Payments experience, we’re not just enhancing checkout. We’re enabling merchants to get paid quickly, manage everything in one place, and unlock new ways to serve their customers and scale their business.”