Branding Arc is pleased to announce marketing and events professional Katalina Dawson has joined the receivables management marketing firm in a new position as Director of Sales and Marketing.
Katalina Dawson is an experienced marketing specialist and performer with a history of working in the public relations and communications industries. Skilled in writing, content creation, public speaking/performing, and client relations, she is professionally passionate about events, creativity, and community. The team looks forward to working with her to propel creative growth, continue building relationships, and expand on new and evolving opportunities in the receivables marketplace.
“Since I began working in the receivables industry, Adam [Branding Arc CEO] quickly became both an inspirational character and a mentor to me. I was immediately impressed by his vast skill and experience in marketing, and I am eager to continue to learn and expand my own skills by working directly with him. By extension, Branding Arc as a whole is a small but incredibly mighty team of highly skilled individuals that I feel privileged to be able to work alongside,” said Katalina of her motivation for joining the growing team.
Prior to joining Branding Arc, Katalina served as Events and Community Marketing Manager for a leading AI software company in the customer contact/receivables management space where she built on her extensive experience in event coordination, marketing, client relations, copywriting, and public speaking.
Katalina graduated from DePaul University in 2017 with a BA in English – Creative Writing and a Minor in Film Production. Outside of work, Katalina enjoys horseback riding, archery, reading, and puzzles. Originally hailing from Chicago, IL, she currently resides in the Greater Phoenix Area of Arizona.
About Branding Arc
Located in Port Saint Lucie, FL, Branding Arc is a full-service marketing agency focused on providing website, marketing, and reputation management services to the receivables management and financial services industries. The team is composed of communications and branding experts who listen to clients’ visions, learn their stories, and apply that understanding to help each client position their brand, find new customers, and manage their online reputation. Branding Arc customizes each client engagement ranging from simple one-time projects to marketing department outsourcing, adeptly handling creative direction, graphic design, programming, and project management. By closely monitoring the marketplace and competition, the team identifies trends and leverages opportunities that drive bottom-line revenue for clients.