Experian Enhances Analytics, Credit Decisioning via Updates to Ascend Technology Platform

As companies around the globe grapple with an accelerated pace of change and seek ways to optimize their businesses, Experian is introducing (what it claims to be) a new era of simplification, scalability and automation through the debut of new enhancements to its cloud-based Experian Ascend Technology Platform.

Now, Experian’s platform brings together software tools “for analytics, credit decisioning and fraud into a single interface — simplifying the deployment of analytical models and enabling businesses to optimize their practices more frequently, achieving greater efficacy with lower investment of time and money.”

Experian’s enhancements are said to “represent a significant evolution in streamlining business-to-business software solutions.”

As noted in a blog post by Experian, the world’s technology companies have set the standard for seamless user experiences and integrations “between software components through single sign-on, data portability, and sophisticated no-code or low-code functionality.”

Historically, this type of synchronized experience has “been unattainable to many businesses, especially those in the financial services sector.”

Typically, organizations buy software solutions “from many different vendors, leverage a variety of tools and applications across different cloud environments, and go through rigorous and time-consuming processes to stitch everything together.”

This fragmented approach stretches timelines unnecessarily, “raises security concerns and creates operational challenges.”

It also increases costs and the likelihood of errors or downtime “because such setups are only as strong as their weakest link, perpetually causing issues when any single component fails.”

Raymond Pucci, IDC Research Director, Worldwide Lending Digital Strategies said:

“IT services companies are increasingly delivering their software portfolios as pre-integrated platforms that deliver scale, efficiency, productivity. For lenders, enterprise architectures like Experian’s Ascend Technology Platform can enable faster credit-decisioning velocity, higher loan quality, and stronger risk management, expanding customer relationships and increasing business growth.”

The updates to Experian’s platform “represent a notable milestone — fueled by Experian’s significant investments in innovation over the last eight years as part of its modern cloud transformation.”

Alex Lintner CEO Experian Software Solutions said:

“Our mission is to develop world-class software and support organizations around the world on their journeys toward more sophisticated fraud prevention, marketing and credit strategies. The evolution of our platform reaffirms our commitment to drive innovation and empower businesses to thrive. Its capabilities are unmatched and represent a significant leap forward in lending technology, democratizing access to data in compliant ways while enabling lenders of all sizes to seamlessly validate their customers’ identities with confidence, help expand fair access to credit and offer awesome user and customer experiences.”

Experian’s platform is available now in regions “including North America, Brazil and the United Kingdom.”

The enhanced platform is being “leveraged by more than 1,500 clients globally, processing 14 million credit reports daily and billions of credit and fraud transactions per year. In North America alone, over 8,000 registered users from 80 clients access over 12 petabytes of data weekly for analytical purposes.”

The enhanced Experian Ascend Technology Platform now “reduces time to install and offers streamlined access to many of Experian’s award-winning integrated solutions and tools through a single sign-on and managed via a user-friendly dashboard.”

The platform leverages generative AI and “makes it easy for clients from organizations of varying sizes and experience levels to pivot between applications, automate processes, modernize operations and drive efficiency.”

In addition, existing clients using Experian solutions today “can now easily add new capabilities through the platform to enhance business outcomes.”