Rize Credit Union Partners with Upstart to Expand Access to Personal Loans in California

January 21, 2026 1:00 am
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Rize Credit Union has entered a new partnership with Upstart to use its AI-powered lending platform and Referral Network to offer more personal loans to consumers across California.

What the partnership does

  • Rize will use Upstart’s AI lending marketplace and Referral Network to originate unsecured personal loans for qualified borrowers throughout California.

  • Applicants who meet Rize’s credit criteria on Upstart.com are routed into a Rize-branded online experience to complete membership, underwriting, and closing fully digitally.

Who Rize Credit Union is

  • Rize Credit Union is a mission-driven, member-owned credit union with over $1.2 billion in assets and a 70‑year history, focused on Southern California and Southern Nevada.

  • It is certified as a Community Development Financial Institution (CDFI), emphasizing expanded access to affordable credit in underserved communities and long-term financial security for members.

How it expands access

  • The partnership is designed to help Rize approve more borrowers at affordable rates, including “prime” borrowers and those in Upstart’s T‑Prime program who may be overlooked by traditional credit models.

  • By using Upstart’s mostly automated underwriting (over 90% of loans are fully automated), Rize can scale digital lending, grow its loan portfolio, and reach more members without adding comparable manual processing capacity.

Timeline and geography

  • Rize began participating on the Upstart Referral Network for personal loans in May 2024 and is now expanding this effort with a formalized partnership highlighted in the January 21, 2026 announcement.

  • The initiative specifically targets consumers across California, aligning with Rize’s primary regional focus and Upstart’s presence in the state.

About Upstart

  • Upstart is a U.S.-based AI lending marketplace that connects consumers with more than 100 banks and credit unions using its credit models and cloud software.

  • Its platform spans personal loans, auto loans, home equity lines of credit, and small-dollar “relief” loans, with headquarters in San Mateo, California.

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