Tropical Financial Credit Union Promotes Marylen Yiris to Vice President of Brand & People

From Teller Window to the Boardroom: Homegrown leader brings three decades of experience to lead Marketing and HR departments
 
Tropical Financial Credit Union (TFCU), a leading not-for-profit financial institution serving Southeast and Southwest Florida, has promoted Marylen Yiris to Vice President of Brand & People. She previously served as Vice President of Marketing but will now oversee human resources as part of her expanded executive duties.
Yiris, who is celebrating 30 years with Tropical Financial this year, has spent most of her career advancing the organization’s marketing, member experience, and brand operations. She has played a key role in shaping marketing strategy, supporting digital banking initiatives, and enhancing the overall member experience.
Her new responsibilities reflect the credit union’s integrated approach to aligning brand values with its people-first culture.

“Marylen has demonstrated consistent leadership, strategic vision, and deep commitment throughout her three decades at Tropical Financial,” said Rick Shaw, President and CEO of Tropical Financial Credit Union. “Her expertise in member experience and brand development, combined with her understanding of our organizational culture, makes her uniquely qualified to lead both our brand and people strategies.”

Yiris joined Tropical Financial in 1996 as a teller before transitioning into marketing and member relations, serving as Marketing Coordinator, Marketing Manager and Member Experience Director. She was promoted to Vice President of Marketing in March 2025 before assuming her new role.

Yiris serves on the Tropical Financial Community Action Team, which directs employee fundraising, and has been actively involved in industry and community initiatives, including long-standing service as a board member of the League of Southeastern Credit Union and Affiliates.

She holds a Bachelor of Science in Business Administration and International Business from Florida International University.
 
About Tropical Financial Credit Union

Based in Miramar, Florida, Tropical Financial Credit Union is a not-for-profit financial institution whose deposits are federally insured. Anyone who lives or works in Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, Lee, Collier, Hendry, Sarasota, Manatee, Charlotte and Monroe Counties is eligible to join. Tropical Financial Credit Union was formed in 1935 by employees of the former Southern Bell with just a few hundred dollars and has grown into a trusted financial resource serving members across Southeast and Southwest Florida. For more information, visit www.tropicalfcu.com or follow @tropicalfcu on Facebook, LinkedIn, Instagram, TikTok and YouTube.