Why Experian has Launched an AI-First Marketplace Experience

Built on trust

Experian’s foray into ChatGPT builds on the company’s extensive data capabilities and decades of experience helping consumers make confident financial decisions.

By meeting users where they already research and compare products, the company aims to streamline the insurance shopping experience while keeping consumers firmly in control.

They can start by entering a ZIP code or postcode to see the estimated prices and coverage options. Those who want a personalised quote are securely redirected to Experian’s website to finalise their selection, maintaining clear guardrails for data privacy and consent.

“In financial matters, trust is essential,” Dacy adds. “This experience combines innovation with accountability, giving consumers clarity and peace of mind as they consider their options.”

Insurance products are offered through Gabi Personal Insurance Agency, doing business as Experian Insurance Services, a licensed insurance agency. This ensures the conversational experience operates within a fully-regulated framework, aligning innovative user journeys with established industry standards.